The Internet and the spread of mobile phones has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience.
The interactive nature of digital marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. It has it downsides as well: there's always the danger of falling for fast response and direct targetting as is the case with email and sms spam.
Enicson sees it's mission in finding ways of effective, fast working advertising in digital media - be it the internet or to mobile phones, without throwing unwanted adverts into the face of future customers. At the end, the more open you approach them, the happier they'll be. Happy customers are returning customers - and apart from that, it just feels better!
Currently, Enicson is both advertising it's own and affiliate services - quite successful.